Joomla Tips: Adding Google Adsense Ads to Joomla

Make money with your website traffic, Google Adsense is unobtrusive if done correctly. This video will explain the basics of what you need to do to add Google Adsense to Joomla.



from : http://www.youtube.com/watch?v=REE0BJ4Gy58

How to Choose Your Ads Placement

Strategic ads placement is not just talk, it actually gives good results with AdSense. You'll see here how to find the optimum place for your ads, so that the visitor can see them and click before getting bored or annoyed of their presence.

Starting from the natural course of readers' eyes, namely from left to right, from top to bottom, we sustain the theory according to which the reader is inclined to grant more attention to content in these areas, being the first he lays eyes on, so the first choice for ads placement would be the top-left area of the page.

As it can be seen, Google's "heat" map relies greatly on this. It presents the hottest spots at the top and left areas of the delimited "readable section" -- that is, the section in the page that any reader automatically identifies as worthy of interest -- immediately under the top level navigation, at the left and above of the primary content, and within the same top-left areas of the primary content. Google offers also another "hint": that the reader would assimilate the section right below the end of an article, for example, as a sequel of the content, and would be drawn to learn more.

This works to a great extent, and in most cases, but it is not absolute, as Google agrees too. For the best placement depends on other factors, and what's more important, it varies from one page to another. It depends on the on the type of visitor who arrives on your page and on the page design and structure:

• Visitors: most of them are scanners and a smaller part are actual readers. That is why you should favour the areas that are most likely to be noticed at the first glance.
• Design: a design-related placement optimizes ads mostly for the "scanning" visitor.
  • Place your ads next to the eye-catchers on your page -- headlines, graphics, pictures, tables etc -- that direct your visitors' attention towards the areas they're placed.
  • In all cases, a simple, uncluttered design for a page serves the best. It makes the page look clear, inviting, and better showing visitors' options to leave the page through one of the links that are more visible this way.
  • It is better if the ads have more free space around them.
• Content structure: ads placement according to content structure targets mainly the visitor who actually reads your site.
  • Having a certain section of great interest on the page (such as something with "Latest..."), that the visitor will most certainly read means that the part of the page with that content will be most likely a good ads place.
  • Inserting your ads in the content, where they are the most contextually relevant is very effective, and results also in better ads targetting.
  • If you insert a skyscraper in the content (reader-directed), at the top-left or right, and its heigth is overpassed by the length of that content, it is probable for the visitor who really reads to skip those ads. In this case, it would be better to position them closer to or right at the end.

In all cases, keep the ads not too intrusive, don't make the users feel the ad is in their way, screaming for a click -- it's guaranteed, they won't click!

Blindspots

...are the places ignored by most visitors. Here are some examples:

• the bottom-right area (as opposed to the top-left one);
• outside what the "readable" area (the part in the immediate proximity of the content), namely beyond the page footer and in the right extremity above the top level navigation (as shown in Google's map);
• the traditional spot for banner ads -- don't place banner-shaped ads at the top or bottom of your page!

Multiple ad units

Many ask themselves whether to go for them or not. Many think erroneously that the more ads the better, without considering that in fact the quality of those ads it's what matters in the end. For a visitor will most probably not click on too many ads -- in fact the highest probability is that he will click only on one ad.

More ads on the same topic will mean display of lower cost ads also. You obtain nothing than more less-paying possibilities for the visitor to leave your page. Thus a lower EPC for you. So, it is better to find and keep the high paying ads and place them strategically.

To conclude, only if your content is varied and the ads displaying are also varied, it's worth keeping more ad units. But again, it's a matter of trials, see what works best for you.

Of course, these are just some lines to roughly guide you and spare you the unpleasures that others have been through. You'll obtain the best possible results by testing and testing again.

from : http://www.adsensehowtos.com/learn/choose-your-ads-placement.html

Google Adsense Activation Demo

Learn how and where to paste the ad code and publish your ads to the web. Follow along using your own web editor or sign up for a free Blogger or Google Page Creator page to start displaying ads in minutes.Google Adsense Activation Demo.


www.dougstech.com

How to Increase Targeted Traffic

If you know how to increase targeted traffic of your site that means you know how to make money with your work.

For websites participating in AdSense™, the goal is to increase targeted traffic. Targetting traffic is far more valuable than just getting high traffic. Visitors who reach your site not just by accident, and who are really interested in the topic you're dealing with, will probably search further and are more likely to click on your ads.

Yet, really high traffic can be of use to AdSense™ participants. It will add to the number of ad impressions. Then think, for example, of Google™'s AdSense Premium Service: sites that have a really high number of visitors benefit from a priviledged treatment from Google.

How Do People Find Your Site?

• by keyword search on search engines

  SE traffic and directory listings are partially profitable for AdSense participants. They mix targeted traffic and bystanders, thus, although not all traffic sent to your page will be “productive”, there'll still be some visitors interested to click on your ads.

• by coming across links on pages/sites that are related to your theme. These are likely to bring mostly targeted traffic.

So, make your site findable by:

• keyword optimization, good Meta description tag, title tag, header tags, optimized ALT tags applied to images (on-page SEO techniques)
• link building (off-page SEO technique) — you benefit doubly from this: more people are likely to find you more easily on other sites and you get higher PR (Google™'s PR algorithm takes into account a site's link popularity, on condition they are relevant links) obtaining thus better SERP positioning.

Attracting Targeted Traffic

On one hand, you have to get visitors to your site, on the other hand you have to keep them there if you want some clicks. Ways to increase targeted traffic:

1. Provide good, relevant content, keep your visitor interested. Maintaining high targeted traffic means not adding just anything to your web site, but focus on your particular niche of interest. Update frequently, give readers reasons to come back.
2. Promoting your site by means of a PPC program (AdWords and Overture) is probably the most effective way to increase targeted traffic. You benefit twice: visitors who come on your site are really interested in the subject you deal with, besides, they are "pre-qualified clickers" -- there is the theory according to which visitors coming thru a click will leave also by clicking on an ad.

   However to be profitable and efficient, this must be done scientifically. Read on to find out how to combine AdWords and AdSense.

3. A functional site will serve you right. When a visitor sees at a glance the whole mechanism and has a clear image of what he can find and how, it's for sure an invitation to navigate through your site. This is a great way to increase the number of impressions.
   Good design and functionality include:
   • an uncomplicated homepage, relevant for the site. Your homepage is your visiting card. Learn to make your site more appealing by using your homepage; for example, put a blurb here whenever you add something new.
   • the site is easy to navigate
   • the text is easily readable by its format — paragraphs, bolds attracting attention
   • easily findable information
   • pages load easily
   • put a menu of links on each page and pay a great deal of attention at the links labeling. A good choice of words will entice your readers to click on the links you want them to — the ones with the highest paying potential. (words like “free” or “download” are still good “charmers”)
4. Contribute to forums and blogs. Popularize your work widely, highlighting the benefits it offers to the reader.
5. Write free short articles demonstrating you have something valuable to say and create the opportunity to place links to your site.
6. Use RSS feeds to attract new visitors to your site. You can promote your work by sharing headlines and articles with other sites.
7. Create your own affiliate program or participate in advertising programs such as AdWords or Overture. Place your ads on sites and pay a comission to webmasters according to your agreement (payment can be Pay Per Click, Pay Per Sale, Pay Per Lead).
8. Other techniques used to attract visitors, such as giving away free stuff (downloads, coupons, discounts), running contests and promoting them might work, but not to an extraordinary extent, in as far as CTR improvement is concerned.
9. The idea of granting awards for excellent sites in your niche seems a good one, for it will bring you not only links but it will work wonders for your image: establishing you as an expert and building credibility.

How to Increase Earnings Per Click

Many think that the only way to increase EPC is to hunt for high paying keywords. Well, in reality, this is totally inefficient. The soundest ways to work on improving EPC imply targeting the right market, enriching content, improving CTR, tracking, testing. All these done, there's nothing else left than trusting AdSense™'s payment system.

When hearing about EPC boost, everybody thinks of high paying keywords, pick some and then build pages around them. Well it's not like that at all, do not go for it blindly! Artificially created sites around some keywords won't do you any good! High EPC goes beyond just high paying keywords. Media Partners Bot analyses much more than your keywords to serve the ads to your page. And we'll see what are these parameters.

Earnings per click cannot be kept very well under control, all that one can do is to create the premises for attracting high-paying ads, but even doing your best in this direction will not bring absolute certainty on a steady high EPC. For sure, there will be fluctuations.

First of all, there is the class of ads that AdSense™ will serve your pages. Apparently, it takes into account the following parameters when showing ads of a certain cost:

• Everything related to webpage content: context, keywords, theming
• Quality traffic — sites generating quality traffic will earn more, for the rate of conversion is estimated as bigger.
• The age and size of a site. The Page Rank.

Some of the factors that will influence further the EPC on your site (and over which you have little, if any, control):

• advertiser’s budget
• seasonal fluctuations
• campaigns launched and ceased
• changes of competition for keywords (new advertisers)
• the smart pricing algorithm — if the estimated conversion rate of an ad is lower than expected, the earning per click will lower.

What to Do

Of the parameters mentioned above, let us see what parts are under your control:

1. Create authentic, valuable, well-thematized webpage content. The potential of conversion of your content is analyzed. Put your marketing skills into creating pages that pre-sell. Good content will increase also your CTR attracting thus higher CPC ads.
2. Strive for improving CTR. Any action in this direction will be beneficial. Adsense™ will serve higher value ads to sites registering high ads CTR, for thus its profit will increase too. From this, higher CTR, higher possibility of conversion, thus higher EPC.
3. Study AdSense™'s payment system and analyze your site from the perspective of “smart” pricing.
4. The choice of the right keywords and phrases (not just the highest paying ones).

   You can make a good profit from using phrases containing keywords that pay well instead of simple keywords, that way you get into a niche where the competitivity is lower and the chances to get higher EPC are greater.

5. Target the right markets. Businesses with a higher profit margin will afford to spend more on marketing.
6. Tracking, testing, previewing. Track the activity of your pages, see which perform better, concentrate on the type of content that generates good or at least decent earnings, optimize pages and use the preview tool to see what happens, if the resulting ads are as expected.

   Remember to always preview the geographically targeted ads. Some of these might be lower paying.

Common Mistakes

Keep in mind! There are some mistakes that people do while trying to increase EPC.

• Chosing highly searched for keywords.

  Keyword popularity has nothing to do with their potential for conversion to money. Popular keywords, ones that have many searches, are not necessarily high paying ones.

• Using URL filter to block filter what they think are low-paying ads.

  They do this in hope it will bring in place some ads with a higher value. In fact, this is an erroneus judgement, for thus, they block the highest bidders.

  According to the bidding rules of the system, it's only the highest value ads that will show. Blocking the ads served will determine AdSense™ to serve the next highest paying ones. Make sure you always track and test when blocking ads.

• Doing everything they can to increase traffic as much as possible.

  Wrong again! You should look for ways to increase targeted traffic. AdSense™ analyzes the quality of the traffic and the possibility of conversion. Targeted traffic is more likely to convert well.

• Trying to increase CTR by artificial methods, obtaining a huge increase in CTR in a very short while will more than sure be interpreted by AdSense™ as click fraud and will not only be ignored at payment but you won't get away with it — click fraud cases are penalized by account disabling!

from : http://www.adsensehowtos.com/learn/increase-earnings-per-click.html

tips to save your adsense account

Majority of hubbers, bloggers, individual and business sites participate in affiliate programs to show ads of one or another company and earn money through these orograms. It takes lot of time and efforts to make their sites visible. Earning through affiliate programs also take considerable time in the begining. Monopoly of few of the firms in the field of advertising has made it so difficult for the publishers that even if they follow the terms and conditions honestly, their membership and account are always at the risks of being disabled. Once your account is disabled, your appeals falls on deaf ears and almost 0% chances exist for being reinstated. Not only you loose your account but you loose your earned money too. Hence, it becomes important to know how you can save your account from getting disabled.The most important question that comes to mind is whether one can save one's account if it belongs to google adsense by following policies of google adsense. The answer, I got browsing hundreds of sites, is simply no. One you loose your account, there is rare chances of getting reinstated. Anyways, its better to know the actions that can result in violation of adsense policies that may result in disabling of your account.

Clicks: The following type of clicks are treated as invalid clicks:

• repeated manual clicks
• impressions, using robots, automated click and impression generating tools,
• clicks or impressions generated through third-party services such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software.
• clicking on your own ads

• clicks generated by encouraging users to click the Google ads
• attract users to click using arrows or other graphical gimmicks

Following practices are considered illegal:

• placing misleading images alongside individual ads

• sites promoted for displaying ads through unsolicited mass emails
• unwanted advertisements on third-party websites
• May not compensate users for viewing ads or performing searches, or
• promise for compensation to a third party for such behavior
• placement of misleading labels above Google ad units such as "Favorite Sites"

The following content is considered against the adsense policies:

• violent content, racial intolerance, or advocacy against any individual, group, or organization, Pornography, adult, or mature conten, hacking/cracking content, illicit drugs and drug paraphernalia, excessive profanity, gambling/casino-related content, Deceptive or manipulative content to improve site's search engine ranking, content regarding programs which compensate users for clicking on ads, Excessive, repetitive, or irrelevant keywords in the content or code of web pages, weapons or ammunition, beer/hard alcohol, tobacco, prescription drugs, replicas or imitations of designer goods, distribution of term papers or student essays, illegal content that promotes illegal activity, or infringes on the legal rights of others, web pages having content protected by copyright law without necessary legal rights to display that content.

Ad displayed on your webpages must not cross these limits:

• three ad units on each page.

• two Google AdSense for search boxes on a page.
• three link units on each page.
• three referral units on a page, in addition to the ad units, search boxes, and link units specified above.
• AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.

Precautions:

As soon as you join as a adsense publisher, add your sites in the "My Allowed Sites " list. Another precaution to take is to include yourself in "Publishers White List".

Can you prevent your account from being disabled?

Its not only difficult but impossible task as you have no control over invalid clicks. If you have made enough enemies, there are chances that your enemies may repeatedly click google adsense ads displayed on your webpage. You are helpless you can't do anything in this regard.

What happens if someone steals your publisher Id and pastes it on an adult webpage and then himself reports it to the adsense support team? Result: You simply receive a warning mail from google. You inform adsense support about yours being innocent. As soon as your mail is received by adsense support team, you receive next mail from adsense informing that your account is disabled.

Some disturbing & annoying facts:

Why adsense publishers are being attacked suddenly? Are they really being attacked by spammers andsick people or it's a great organized conspiracy?

Why most of the objectionable sites displaying stolen adsense publisher ID's are being published on Blogger (blogspot.com), a site owned by google? If google is just interested to display ads on clean sites, why they are displaying ads like wife sharing?Look at the google ad shown in side bar. Click to have interesting discussion.......

Why adsense accounts of those new and individual hubbers/bloggers just received their first earnings are being disabled?

Why earnings of these bloggers (disabled accounts) are being seized by adsense without verifying the facts? Usually adsense accounts disabled for reasons other than invalid clicks are paid their remaining earnings but earnings of accounts being disabled recently are not dispatched to the publishers. Just imagine $100 X 10000?

Why google experts are not trying to verify facts?

Why google is advertising in adsense help forum that publisher ID's are being stolen and pasted on objectionable sites? If google is aware, why don't google expert's try to confirm who's the owner of adult site, how long the site has been on web and why the publishers account disabled instead of stopping ad display on such a site?

Google is financially very strong and we hope this company remains untouched by current crisis and tries to find out the facts and save its publishers from harrassment. Publishers can understand that this is a crisis and can bear with low earnings. However, they will develop a hatred towards a good company if their accounts are disabled without explaining the reasons.

* Source: http://www.rosswalker.co.uk/adsense_top10; To read more about the alternatives listed above please click this link

6 Hot Tips For Using Google AdSense

What is AdSense? A program run by Google providing ads to be placed on your websites or blogs (you are called a publisher). When an AdSense ad is clicked by a visitor to your site, you get paid. AdSense is an easy way to monetize your blog. The ads are contextual, meaning they are relevant to the content of your site. The ads are provided by advertisers using Google’s AdWords program.

Hot Tip Number 1 - Just Do It

All you need to get started is a website or blog with interesting content and a regular flow of traffic. Then you can get started. Google needs you. You have traffic coming to your site and they want a piece of your action. So, open an AdSense account with Google. It’s free, easy to apply and essential to your business partnership with Google. You are only allowed to have one account. Go to:-
http://www.google.com/adsense and click on the big “Sign Up Now” button.

There is no complicated software to install. If you know how to cut and paste simple code into your website you can use AdSense.

Hot Tip Number 2 - Comply

Read the Google Terms of Service (TOS) carefully. It’s important to understand the service guidelines and your responsibilities. Basically, the do’s and don’t’s of using AdSense. Find Google’s AdSense TOS (by country) here:-
http://www.google.com/adsense/localized-terms

Hot Tip Number 3 - Don’t Get Banned

Your AdSense income could become very important to you, so be very careful not to do anything to get your account banned. Of course, when you have read the TOS you’ll understand more, but put very simply here are some points to remember:-

- never click the ads on your own sites
- follow the guidelines about the number and type of ads you can have on your page
- follow the guidelines about placement of the ads, e.g., you can’t place an Adsense ad on a page without content, like a registration page or a page under construction
- remember that you can’t tell visitors to click on the ads
- you can’t entice visitors to click on the ads
- you can’t make any changes to the code generated by Google
- you can’t use other contextual ad providers on the same page as AdSense
- any automated method of ad clicking is banned

The aim is for your real visitors to click on ads which genuinely interest them.

Hot Tip Number 4 - Use All The Options Google Provides

There is more to AdSense that you might think. The available formats are:-
- AdSense for Content
- Text Ads - various styles and shapes to fit the available “real estate” n your site. Ads “above the fold” (viewable without scrolling) often get more clicks.
- Image Ads - not as popular as text ads. You could try them out and see how they work for your site.
- Link units - like a list - in both vertical or horizontal formats.

- AdSense ads in RSS feeds - giving your subscribers another chance to click on an ad. Recently FeedBurner was acquired by Google. You must migrate your RSS feeds to Google to use this service.

- New - YouTube video with ads - providing both contextual content and ads in one go - you need to link your YouTube account with Google AdSense to use this service.

- AdSense for Search - you create a custom search engine - probably offering the most control over what your visitors can view.
- you decide how it looks (you can add your own logo and graphics)
- you decide what sites it searches
- you get paid when someone clicks on an ad

Use all the ad formats Google will allow. You can use 3 ad units, 2 AdSense for Search boxes and 1 link unit per page.

Hot Tip Number 5 - Use Channels

Google provides channels as a way of tracking your AdSense income ad by ad. When you create an ad you can assign it a channel name. This helps you to determine which ads are making you the most money and gives you the chance to “fine tune” your ads to increase their click through rate (CTR) by seeing which ad formats, placement and colors are being clicked on most often.

Hot Tip Number 6 - Ad Design

Match the colors of your ads to the colors of your site. This means you can get the ads to blend in with your other content, so it’s not so obvious that it’s an ad. The words “ads by Google” will still appear.

Select a background color to match your sites’ background, make the ad border disappear by choosing the same color. Select the title and text colors to match the heading and text colors used in your web pages. You can get exact matches by using hexadecimal color codes. Though if you color choice doesn’t provide enough contrast you may find Google will ignore your exact colors. What about the URL? The most recognized color for a clickable link is blue. So, don’t fight the habits of millions of people, use blue.

While using these Hot Tips will improve your AdSense income, it’s also vital to realize the quality of your sites content and the traffic volume are huge factors in establishing a viable AdSense income stream.

ABOUT THE AUTHOR:
Cody Moya writes about Internet Marketing Tips in his
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